Cotti Coffee's "0-yuan free drink vouchers" have sparked heated discussions on social media. Some people camp out in store groups every day to grab vouchers and drink until they can't stop, while others complain that the voucher-grabbing page crashes and that they wait endlessly to receive vouchers after winning. This article sorts out the channels for obtaining Cotti's free drinks and the rules for using them, including grabbing vouchers in store groups and official WeChat sweepstakes, while also revealing the hidden risk that free vouchers easily expire. In addition, Cotti's "Million Influencer" review program distributes over a million trial drink vouchers each year. What exactly has this strategy brought to the brand? For coffee lovers, before trying to score freebies, it's worth understanding these tricks first. [more…]

Recently, many BMW owners have been complaining on social media that the BMW APP freezes or even crashes, and the culprit turns out to be the rush for free Luckin Coffee vouchers. It turns out that any Silver Card member verified on the BMW APP can claim one free Luckin coffee voucher every month, while Black Card and Gold Card members can get two. As the number of vouchers is limited, owners faithfully wait for member week, overwhelming the system. Some have compiled detailed guides, others have shared screenshots of their hour-long voucher-grabbing attempts, even joking that they want to "drink back the money they spent on the BMW." This voucher-grabbing frenzy not only reflects the appeal of brand collaborations, but also makes one sigh: so even luxury car owners will race to click for a cup of coffee worth just a dozen yuan. [more…]

A longtime Starbucks customer in a Shanghai store was refused when trying to use two paper vouchers for free medium-sized drinks that had been distributed years earlier. The barista initially默认 they could be used, but then, citing that they were "too old," asked the customer to pay again. After the incident spread on social media, Starbucks customer service first asked the customer to mail the vouchers to verify their authenticity, then after two apologies adjusted the compensation plan, and ultimately agreed that the customer could keep the two paper vouchers, which hold commemorative value. Former employees revealed that such "thank you" vouchers originated from the period when Uni-President Group handled the business in the Jiangsu-Zhejiang-Shanghai region, representing an emotional connection between the brand and its customers. The incident sparked discussion among netizens about how brands should handle expired vouchers. [more…]

One of the most frustrating things about exploring coffee shops is traveling a long way to a café only to find its doors firmly shut. Faced with this awkward situation, the owner of a community café in Nanning, Guangxi, didn't choose to simply apologize and leave it at that. Instead, he cleverly defused customers' disappointment with a self-service "closed-door voucher"—tear off a slip of paper, add him on WeChat, and redeem a free coffee. This approach not only drew attention from netizens but also got many people thinking: besides the coffee itself, what else can a café use to keep customers coming back? This article takes you through this laid-back owner's business ingenuity and his calm response to questions about running at a loss. [more…]

To celebrate its seventh anniversary, Chagee launched a seven-day giveaway of 700,000 free drinks, and the singing-for-a-free-drink option, being the easiest to participate in, quickly attracted deal hunters. However, after the second round began, customers found that getting the free voucher was not so simple: some stores required two people to sing together and clink cups, some staff outright denied the promotion existed, and even more surprisingly, many participants were filmed or recorded throughout by staff, a requirement not disclosed in advance in the official tweets. Customer service responded that the event was held precisely for filming, and internal notices also required photos of every singing customer to be kept on file. This practice sparked concerns about how customers' personal images would be used, and although several staff members said the content was only uploaded to internal work groups for supervisors to review, the privacy controversy continues to grow. [more…]

Tea beverage brand Gu Ming recently launched a 9.9 yuan milk tea unlimited drinking promotion, and starting today, it is distributing 500,000 free vouchers at scheduled times through its mini-program, adding momentum to the campaign. However, after a large number of consumers entered the activity page right at 12 o'clock, they encountered long periods of blank screens and crashes in the mini-program, and related topics once topped the trending searches. According to user feedback, the mini-program had already begun lagging a few minutes before the event started, and after 12 o'clock the server went down for nearly half an hour due to a sudden influx of a large number of requests; even repeatedly refreshing or switching to the computer version made it difficult to load. This is not the first time Gu Ming's mini-program has had problems during popular activities. Long-time users said that previous limited-time activities such as buy-one-get-one-free also often encountered interface crashes, and although they reported poor experiences many times, no obvious improvement was seen. [more…]

Starbucks recently launched the "Star Student Card" for domestic college students, offering free card activation upon identity verification. Students who spend at least 30 yuan in a single in-store purchase can receive a free coupon for a medium Americano valid for 3 hours, 30 minutes later, along with drink discounts. However, there are quite a few restrictions in the fine print: only one free refill coupon per month, and it must be used within 3 hours by drinking two cups consecutively. Additionally, with Starbucks covering only 15.53% of areas around universities, and affordable brands like Luckin, Cotti, Lucky Cup, and Manner being more cost-effective, whether this student card can truly retain student customers remains to be seen. Front Street Coffee is also continuously monitoring this development. [more…]

Luckin Coffee recently launched its final co-branding campaign of 2024, teaming up with Chu's Agriculture to introduce an improved version of the Chu Orange Latte and a series of merchandise, with a "New Joy Orange Scratch Card" included in designated bundles. The prizes are quite generous, including 500 vouchers for 99 free coffees, 2,000 vouchers for 66 free coffees, and 100,000 vouchers for 1 free coffee, while those who don't win can still receive a 48% off drink coupon. However, many consumers discovered that simply holding the unscratched back of the card up to a phone flashlight allows faint text beneath the coating to be seen through the light, revealing the prize without scratching it off. This discovery sparked widespread discussion about the fairness of the campaign, with some users worried that store employees might use this method to pick out the big prizes in advance, though Luckin employees came forward to deny such speculation. Front Street Coffee continues to follow developments in the coffee industry and brings you the latest news. [more…]

Mstand, a chain coffee brand, recently suddenly cancelled its long-term promotion where members who bought 10 cups could exchange them for 1 free cup, without any prior announcement, and forcibly converted users' accumulated points into credits. After the adjustment, these credits can no longer be redeemed for free drink vouchers and can only be exchanged for discount vouchers with limited value, triggering widespread dissatisfaction among many long-time users. Some customers were just 1 cup away from redeeming a free coffee but found the promotion had been taken down; users with thousands of accumulated points in their accounts even said outright that the points had become "useless." In fact, Mstand has repeatedly cut member benefits in recent years, and this adjustment without warning has been criticized for harming the rights and interests of too many users. This article reviews the course of the incident, user reactions, and the changing trajectory of the brand's membership system. [more…]

The recent fierce subsidy war among food delivery platforms has given consumers a large number of free tea drink vouchers, causing chain tea shops to be flooded with orders. However, at stores like Mixue Bingcheng, a phenomenon has emerged where customers place self-pickup orders but never come to collect them, resulting in large quantities of freshly made drinks being discarded. This article sorts out the multiple reasons behind this waste: chaotic pickup scenes, order notes being overlooked, excessively long waiting times, and more. It also introduces the countermeasures stores have taken to reduce losses, while retaining relevant recommendation information for the Front Street brand. [more…]

Chain coffee brands typically rely on well-developed membership mechanisms to boost user loyalty, maintaining emotional connections with customers through occasional perks and birthday surprises. However, a recent announcement from Peet's Coffee about changes to membership benefits has drawn attention: starting April 29, the birthday cake slice voucher for V2 members will be canceled, and the half-price drink voucher in the upgrade gift for lower-tier members will be adjusted to a 30% discount voucher. This means V5 members and below who have spent less than 1,000 yuan will no longer enjoy the birthday cake perk, leaving many loyal customers caught off guard. The brand's move may be aimed at curbing freebie hunters, but it could also drive away some long-term supporters. [more…]

Recently, a netizen posted on social media about an encounter at a Starbucks store with a middle-aged woman not wearing an apron who held up a QR code and demanded an order, even pressuring them with the remark, "Air conditioning isn't free, you know." The incident sparked heated discussion: Starbucks has long been known for its "third place" concept, allowing people to sit without making a purchase, so why did forced sales occur? Was the person involved a store partner offering extended services, or a scalper reselling coupons? Netizens engaged in fierce debate over whether Starbucks should unconditionally welcome all guests, how scalpers profit from the price difference, and whether staff collude with them. This article reconstructs the incident and the various viewpoints, exploring the boundaries between space management and consumption rules in coffee shops. [more…]

The subsidy war among food delivery platforms continues to heat up. After Meituan rolled out free redemption vouchers for Luckin Coffee, a large number of consumers rushed to place orders for "0-yuan coffee." Yet just half a day after the promotion began, Luckin stores across the Jiaxing area were successively shown as temporarily closed, with delivery channels almost entirely shut down. Pickup counters were piled high with drinks, takeaway bags occupied the customer area, staff worked nonstop with no time to eat, and riders even switched to three-wheeled flatbed carts to make deliveries. This sudden surge of overwhelming orders not only exposed the disconnect in communication between the platform and merchants, but also placed enormous pressure on store operations and the delivery process. [more…]

Luckin Coffee's recent collaboration with the claymation character Pingu has sparked considerable discussion. In the early stage of the campaign, consumers had to buy designated set meals or two cups of the new drink to get the merchandise, and many fans placed orders at full price or even stockpiled coffee coupons for this. However, not long after the campaign ended, Luckin released the same merchandise again with a lower threshold or even for free, leaving consumers who had bought at a high price earlier feeling dissatisfied. At the same time, employees reported on social platforms that the merchandise was selling poorly, with inventory piling up at some stores, and materials such as stickers even being discarded or given away. From the teaser phase to the rerun, this collaboration reflects the gap between a brand's marketing节奏 and consumers' expectations. [more…]

Starbucks Korea recently issued a public apology after a summer promotional giveaway was found to contain formaldehyde. The incident began when an employee at an anonymous testing agency posted on social media alleging that the Summer Carry Bag travel tote contained formaldehyde, following earlier consumer complaints that the bag emitted a fishy odor resembling squid. Starbucks Korea immediately suspended the giveaway and sent the product for testing, which ultimately confirmed the presence of formaldehyde. The company announced that customers who had already redeemed the bag could return it and receive a beverage voucher as compensation, while also removing the promotional reward and pledging to strengthen safety verification procedures for future merchandise. [more…]

Every year when Frappuccino粽子 hit the market, Starbucks stores enter a tough battle. Although the flavors have been improved this year, consumers' old impressions of the little zongzi still linger, and the pressure on frontline employees doubles. To meet sales targets, partners resort to all sorts of tricks—from buy-a-bag-get-a-zongzi-free, hand-drawn customizations, to exaggerated copywriting, and even paying out of their own pockets to subsidize. Meanwhile, scalpers have also set their sights on redemption vouchers, buying low and selling high, and the brand recently appears to be cracking down on violations. This article takes you through the panorama of sales surrounding Frappuccino zongzi. [more…]

During peak periods of exploding orders at tea beverage stores, staff inevitably make small mistakes such as forgetting to include straws, failing to affix expiration date labels, or knocking over tea containers, which are usually addressed with internal reminders or minor penalties. However, after employees at some Gu Ming stores filmed mocking videos featuring staff wearing placards around their necks, which were shared on social media, they sparked strong backlash from numerous netizens due to scenes involving employees having "crime" cardboard signs hung on their chests and their hands being cuffed with cup holders. The controversy centers on whether this form of imitation public shaming respects workers and whether it was appropriate for the official account to participate in posting it. Gu Ming subsequently responded that the video borrowed from a popular platform meme, has taken down the related content and apologized, and also distributed a thousand free drink vouchers. [more…]

Coffee chain giant Starbucks has once again become the focus of public opinion, this time due to a Douyin platform promotion offering coupons for two Flat White coffees for 0.01 yuan. After grabbing the coupons, many consumers were told they could not be redeemed and the system automatically refunded them, sparking widespread dissatisfaction. Starbucks subsequently issued an apology, explaining that an internal test link had been mistakenly activated. However, the incident did not die down, as legal experts pointed out that the merchant's unilateral cancellation of the contract may constitute a breach. Meanwhile, Starbucks is accelerating expansion and adjusting its marketing strategy in the Chinese market, frequently launching promotional offers. This article reviews the course of the incident, the reactions of various parties, and Starbucks' recent moves. Front Street Coffee also continues to follow developments in the coffee industry. [more…]

The food delivery platforms have once again kicked off a subsidy war, with Meituan and Alibaba distributing large numbers of milk tea redemption vouchers to users, triggering a collective surge in orders at chain stores such as Mixue Bingcheng, Chabaidao, Goodme, and Shanghai Auntie. On the night of July 5, orders flooded into tea beverage stores in many places like a tidal wave, receipt printers nearly collapsed, and employees kept busy from the evening shift until the early hours of the morning yet still could not clear the backlog of orders. Some stores urgently called back off-duty employees for support, while delivery riders and customers surrounded the stores so tightly that not a drop could get through. While consumers got milk tea for 0 yuan, the workers behind the counter experienced a night comparable to "doomsday." This game between platforms ultimately shifted the pressure onto the frontline tea beverage workers. [more…]

Ordering a takeaway coffee is supposed to be convenient, but a consumer in Beijing found a coffee machine part in their Starbucks latte, and the incident quickly sparked widespread discussion. The store involved explained that the employee who made the drink was a deaf partner who could not hear the sound of the part falling off during operation, and because the part sank to the bottom and its color was similar to the coffee, it went unnoticed. The store has refunded the entire order and compensated with five drink vouchers, and Starbucks has also launched an inspection across all Beijing stores for loose coffee machine parts. This incident not only draws attention to the food safety of takeaway coffee, but also triggers discussion about routine maintenance of coffee machines and the working environment for employees with disabilities. [more…]